Content Strategy
Having gorgeous product pages and flawless merchandising is important, but the customer journey requires smart and thorough content strategy every step of the way. This requires reviewing analytics and heatmaps to make data-driven decisions as well as conducting qualitative and quantitative tests to observe customer behaviors and optimize accordingly.
Xbox Category Page
Used data, heatmaps, and conducted A/B tests to enhance the customer experience and restructure the Xbox Category Page on MicrosoftStore.com The outcome helped get shoppers into the right purchase funnel more quickly and reduce bounce rates.
PC Category Page
Revamped the PC Category Page on MicrosoftStore.com to improve engagement, introduced “Shop by Brand”, and increased overall scroll reach. Conducted A/B tests and analyzed data to ensure proposed design changes were impactful and not detrimental.
Surface Product Page Redesign
Reimagined Surface product pages on MicrosoftStore.com and gave flagship pages a much-needed facelift. It resulted in record sales at the time; and provided an opportunity to collaborate with various teams across the company.
Xbox Games Product page Redesign
One of the largest transformations on MicrosoftStore.com was made to Xbox games product pages. Leveraging past experiences, we evolved product descriptions from a single copy block to a robust page with immersive imagery and delightful storytelling.
Sony Website Redesign
Things move fast on the web, and even faster in the world of e-commerce. At Store.Sony.com we were constantly looking for ways to improve the shopper experience, spur online engagement, and boost revenue. This was the most ambitious redesign Sony had ever attempted.