Xbox Games Product Page — Microsoft Store
ABOUT
As MicrosoftStore.com continued to evolve, it needed to find a way to deliver a premium online experience across a growing number of categories … and it was imperative that we reimagined the page layout for Xbox games.
STRATEGY
Create product pages that would delight customers and elevate the current layout. In order to achieve this, we added immersive background imagery, modules with increased storytelling, professional quotes, and Buy Box gallery.
Original Design | Xbox Games Product Page
FOCUS AREA
A single block of copy was all customers were greeted with prior to the redesign initiative.
Results Snapshot
The more robust page tested extremely well with an increase in conversion by 4% and engagement by 13%. As a result, the new layout became the standard for top games and influenced other product page redesigns, including Xbox consoles and PCs.
Redesign | Xbox Games Product Page
HIGHLIGHTS
Added immersive background and gallery images to the buy box.
Storytelling modules with eye-popping graphics and tantalizing headlines were introduced below the fold.
Increased product features and information tenfold.
Professional quotes, like this one from Edge Magazine, rounded it out the enhancements.