About

Forward-thinking leader, content strategist, UX/design researcher, copywriter and editor for Fortune Global 500 e-commerce websites, including Microsoft and Sony. Highly skilled in the following areas:

• User-centric copywriting and editing

• Creative lead

• Global e-commerce

• Site optimization

• Qualitative testing

• A/B experimentation

• Web merchandising

• Branding copy and design

• Content marketing and strategic planning

• Internal stakeholder client collaboration and communication

• SEO copywriting

• Data analytics

• Major platform content migration