ABOUT

Gearing up for back to school, Surface tapped my team to rejigger the Surface Pro page with student-friendly copy and total design overhaul.

COPY DIRECTION

I steered my team in the right direction, tone wise, since it required something different than the usual. Hip, but not too hip. We didn’t want to sound like middle-aged folk condescending to the younger crowd, and we didn’t want to run amok of brand requirements.

Highlights

Page redesign increased awareness and drove sales by 7% for the segment.