UX Researcher | Content Strategist | Copywriter & Editor

Sony Website Redesign | Category Pages (Part II)


Sony Website Redesign | Category Pages (Part II)


Highlights

  • Recommended “Shop by size” in the hero banner to quickly get customers into the right purchase funnel.

  • Added a rotating promo bar beneath the main hero.

  • Completely revamped the section beneath the hero with vibrant imagery, feature-specific storytelling content, and product-marketing videos.

  • Created an alternate version of quick links toward the bottom of the page to further assist with the customer journey.

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