Highlights

• New hero banner treatment provided more flexibility by displaying three offers above the fold, without the need of a carousel.

• Added product filtering via side navigation, which was strategically grouped by key features and pricing.

• Introduced quick links to Accessories, Deals, and Financing on category pages .

• Standardized product card descriptions by changing from running copy to three bullets.

• Added unboxing and overview videos to the category page, plus the ability to prominently display professional quotes.