ABOUT

Microsoft Pay needed a solution to drive brand awareness and clarify benefits for customers and merchants.

STRATEGY

Instead of single page with repetitive information, I created a landing page to funnel the audience down the right path.

Landing Page

The first page customers interacted with was the landing page. It provided clear overview of Microsoft Pay, and presented the different paths available to Pay users.

Microsoft Pay Shoppers

The intent of this page was to inform and to make it as easy as possible for shoppers to get started with Microsoft Pay.

Microsoft Pay for Merchants

Target audience for Merchants was small business owners.

The page had to inform and simplify the signup process.

After this page went live, Microsoft Pay signup among Merchants rose 39%.