UX Researcher | Content Strategist | Copywriter & Editor

Meet Hayley Elsaesser


Meet Hayley Elsaesser


Summary

The full-page editorial for Microsoft’s People who inspire campaign required light edits and editorial guidance.

The page proved to be a very high performer with folks staying on the page 2x longer than the average Microsoft page. And engagement was up 27% with women ages 24-45.

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